In the ever-evolving world of online publishing, the path to success is often marked by challenges and uncertainties. However, for one Ezoic customer, their journey has been nothing short of inspiring and profitable. We had the privilege of sitting down with the owners of NewTraderU.com to learn about their experiences and their blog’s remarkable transformation after partnering with Ezoic.
Embracing Change
NewTraderU.com was founded by publishers Steve & Holly. Steve, a dedicated trader since 1995, has channeled over 30 years of market experience into helping others enhance their trading psychology and profitability. New Trader U’s platform boasts an extensive blog with 4,000 original articles, online courses, and bestselling books.
Holly Burns, a professional writer, developer, and online learning expert for two decades joined forces with Steve in 2014. Together, they revitalized and relaunched New Trader U, culminating in the creation of the online learning platform at NewTraderUniversity.com. Their collaborative efforts have also resulted in the co-authorship of more than twenty trading books, with Holly serving as CTO and primary editor at New Trader U.
Their partnership with Ezoic began when Steve & Holly, who had already been running NewTraderU.com for a decade, decided to take a leap of faith and monetize their content with ads.
The biggest challenge they faced was the uncertainty that came with this decision. “We had started the blog ten years earlier and had never monetized it with ads, so we were very unsure (and nervous) about doing so.”
A Viral Breakthrough with Google Discover
Their hesitations soon turned into monumental success. A pivotal moment in their publishing career occurred when a blog post went viral and was featured on Google Discover on Christmas Day.
This astonishing achievement garnered 1.2 million views and translated into a staggering $17,000 in a single day. This experience was transformative, and they exclaimed,
“We knew it was a viable model at that moment, and we were all in.”
When Steve & Holly first joined Ezoic, New Trader U consistently saw an average of 10,000 pageviews per day. Just one year later, New Trader U averages 160,000 pageviews daily. They leveraged Big Data Analytics to make calculated decisions around the type of content that performs best for their audience.
Data-Driven Insights
Big Data Analytics played a pivotal role in reshaping New Trade U’s content and web strategy. By providing insights into what truly matters to Google, they were able to shift their focus towards creating high-quality content.
“We’ve been able to keep a much closer eye on the things that Google actually cares about,” says Holly, “This has allowed us to focus on writing quality content rather than sifting through all the confusing optimization information online.”
A common fault of many publishers is concentrating on page views over any other metric. In reality, this is an overly simplistic and often misleading approach. Relying on page views to tell you how your content is performing fails to provide a comprehensive perspective. It merely indicated an article’s popularity without shedding light on the reasons behind its success.
By harnessing the right data, reports, and metrics available in Big Data Analytics to inform decision-making, you can focus on creating the kind of content that performs well in search results.
The Difference-Maker? A True Partner in Success
Steve & Holly highlighted that the accessibility and transparency of Ezoic and its optimization and customization tools are pillars of their success. However, what truly set Ezoic apart was having a partner with them every step of the way, whether it was managing website downtime or assisting with a domain switch during a move.
In the world of online publishing, unforeseen challenges are a part of the journey. For Steve & Holly, their dedicated Ezoic account manager, Jason, played a pivotal role in overcoming these obstacles. “Our favorite aspect has been the individualized care from the customer support team, notably Jack for onboarding us and Jason Wos for his unbelievable patience.”
This success story serves as a testament to the transformative power of Ezoic in the world of online publishing. It demonstrates that with the right tools, support, and a willingness to embrace change, even long-standing blogs can evolve into profitable ventures. So, if you’re considering taking your web publishing journey to the next level, consider partnering with Ezoic and start your own inspiring success story today.
