After nearly two years of development and testing, Ezoic finally launched Humix last month. Humix is the first peer-to-peer video sharing network for digital publishers to syndicate video content across relevant websites and/or include engaging videos on their websites.
Now that Humix is live, many publishers are seeing immediate benefits of using this tool for their site. As Ezoic CMO Tyler Bishop pointed out, “Video creators are seeing 2–3 times the engagement on Humix as they are getting on YouTube, while some publishers are more than doubling their ad revenue. There’s no arbiter– it’s up to the publishers, not a social platform. The cooperative nature of Humix, combined with our powerful machine learning technology represents the future of video publishing.”
I’ve been a publisher for a long time, and I know when I’m seeing just another fake tool with no real value. Humix is the real deal. In the first month after Humix launched, Humix has gained over 30+ million video plays across the network; over 150 Ezoic sites have doubled their EPMV or total revenue since adding Humix to their site!
This entire process takes mere minutes. Here’s how to connect Humix to your site and start earning revenue in the next 5 minutes.
Step 1: Click “Enable Humix” Button In Your Dashboard
Publishers can access Humix directly from their Ezoic dashboard via the dedicated Humix button on the main navigation bar. Once there, simply click “Enable Humix.”
Step 2: Turn On Toggles
Once you’ve selected “Enable Humix,” your entire video library will show up below, along with some toggles for usage settings with Humix.
There are two main ways Humix works: you can upload and share your own videos to the Humix network, or you can allow publishers’ videos to be displayed on your site. Both help you earn revenue.
Grow: Share Videos
This toggle allows you to start earning revenue from videos you upload to the Humix network. Enabling this will automatically allow your uploaded videos to be shared with other publishers and display on their sites, allowing you to earn revenue.
Auto-Engage and Earn: Display Video
This toggle allows you to display videos from other publishers, earning you revenue through video engagement. Humix’s AI system determines which videos to display on your site, taking all the guesswork out of the equation and ensuring only high-quality, highly-relevant videos are shown on your site.
Step 3: Earn Revenue
Actually, that might’ve taken less than five minutes. Once you’ve enabled Humix this way, you open your site up to start earning revenue — just like that!
Once you’ve enabled Humix and toggled on the video features, you’re eligible to start earning revenue. You can view the Humix analytics tab to see immediate data results, helping you measure your progress.
How to Earn the Most Possible Revenue Using Humix
With any tool, there are good, better, and best ways to use it. Humix is no different, and there are plenty of ways you can separate yourself and your site by using Humix in the best possible ways.
First, we recommend applying strong SEO strategies to any videos you upload in the Humix network. As strong as the Humix AI is, it will work far better with your videos if you provide strong SEO keywords that accurately reflect your video. Make sure you have a searchable title and description for your video.
There will always be fluctuations with video strategy; the digital marketing landscape is always changing and algorithms will continue to favor different kinds of videos. For now, we recommend you aim to create videos between 5 and 30 minutes long, which have proved to be the most optimal length for videos in the Humix network.
Next, we recommend you enable autoplay for Humix, which allows videos to float at the top of the page (videos cannot float until the user has viewed the video content on the page). It’s just another way to allow the Humix and Ezoic AI to deliver the best experience to users while maximizing your revenue.
You can also upload your past videos into Humix. If you’re a video creator (even just a casual one), odds are you have your past videos uploaded onto platforms like YouTube, Facebook, or just on your hard drive somewhere.
A great way to get started earning revenue through Humix is by uploading your past videos on the Humix network. Not every publisher is a video content creator, and you don’t have to be; still, you can use your older video content to help earn you more revenue.
In Conclusion
Despite Humix being brand-new, a plethora of publishers are seeing massive results by using the platform. With Ezoic sites amassing 1.2 billion monthly pageviews, there’s enormous potential for publishers to tap into the ad revenue they can earn through Humix video views.
There are countless reasons why Humix is so beneficial to publishers: you don’t need to build a video following, you don’t need to strive and market your own content, you don’t even need to create your own videos to earn revenue. Humix takes care of all this and much more, allowing publishers to earn significant revenue. Best of all, the process for connecting to Humix only takes a few minutes…what are you waiting for?
