Google News & AI, Replacing Third-Party Cookies, & SEO with Authority & Trust | Publisher Lab Ep. 51

Terrence Timmons and Zach Ashmun dive into the world of Google News and AI-generated content in this episode of The Publisher Lab. They dissect a story featuring Danny Sullivan of Google, unraveling the hurdles new publishers face in ranking. Discover the key roles of authority and topic specificity. They also delve into a German study on search quality, spotlighting spam in product reviews. Terrence shares insights from his book summary website, while Zach offers crucial advice on building authority, trustworthiness, and brand recognition for SEO success. Tune in for an enlightening discussion! This Week’s Stories: Google Responds To Claims Of Google News Boosting Garbage AI Content - https://www.seroundtable.com/google-responds-garbage-ai-content-in-google-news-36757.html New research study asks if Google Search is getting worse - https://searchengineland.com/new-research-study-asks-if-google-search-is-getting-worse-436582 Every Facebook user is monitored by thousands of brands for targeted ads - https://searchengineland.com/facebook-users-monitored-brands-targeted-ads-436676 U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies - https://digiday.com/media/u-s-publishers-experience-testing-fatigue-as-they-evaluate-alternative-ids-to-third-party-cookies/ Some publishers are starting to see revenue lift from alternative IDs - https://digiday.com/media/some-publishers-are-starting-to-see-revenue-lift-from-alternative-ids/ Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products. Chapters: 0:00 - Welcome back to the Publisher Lab 0:59 - Google News Allegations 2:26 - Challenges for News Publishers 11:12 - Quality of Search Engines 15:08 - Impact of Brand Authority 21:10 - Unique Intent of Search Results