How Publishing, E-commerce, and Gaming Benefit from Advanced ID Solutions for Better Targeting and Monetization

Industries are rapidly evolving to adapt to stricter data regulations and the decline of third-party cookies. Advanced identity solutions, like Ezoic Identity, are stepping in to bridge the gap, offering more accurate targeting and improved monetization opportunities. Here’s how the publishing, e-commerce, and gaming sectors are leveraging identity solutions to thrive.

The Need for Advanced Identity Solutions

With third-party cookies disappearing, businesses are seeking new ways to identify and target audiences. Identity solutions powered by first-party data offer a compliant, reliable method for delivering personalized ads and content, all while respecting user privacy. Deterministic identity data—based on verifiable user information—provides a much clearer picture than probabilistic methods.

Publishing: Better Targeting and Monetization

Publishers benefit from advanced identity solutions by delivering highly personalized ad experiences to their readers. By using deterministic IDs, publishers can ensure that their ads are not only relevant but also privacy-compliant, boosting engagement and reader trust.

Monetization also improves significantly, as publishers can command higher ad rates for first-party, verified data. Advertisers gain confidence knowing they are reaching genuine audiences, ultimately leading to stronger partnerships and better long-term revenue on their high-quality ad inventory. 

E-commerce: Enhanced Personalization and Higher ROAS

It’s been shown that nearly 65% of eCommerce shoppers are more likely to end their relationships with online merchants just after one instance of data theft or payment fraud (source). Securing consumer identities and their personal information are critical. 

For e-commerce platforms, identity solutions enable more precise personalization, enhancing the customer experience through tailored product recommendations and offers. By identifying high-value customers, e-commerce brands can retarget them with cross-selling and upselling opportunities, leading to increased customer lifetime value (CLV).

In addition, identity solutions help advertisers bidding on e-commerce sites optimize their ad spend, delivering more targeted ads and improving return on ad spend (ROAS). With first-party data at the core, advertisers and e-commerce brands are better equipped to maximize every dollar spent.

Gaming: Precision and In-Game Monetization

The gaming market is anticipated to reach 268.8 billion USD annually in 2025, growing from 178 billion USD in 2021 (source): 

Now more than ever, the gaming industry also stands to gain from identity solutions by creating more accurate audience segments based on player behavior. This precision allows for highly relevant in-game ads, enhancing the user experience without disrupting gameplay.

Additionally, identity solutions improve in-game monetization by making targeted offers, rewards, and in-app purchases more personalized and relevant. And in a world where fraud is a growing concern, identity solutions help verify legitimate players, increasing advertiser trust and ensuring safer user environments.

Looking Ahead

As industries continue to evolve, identity solutions will play a critical role in the future of targeting and monetization. With privacy becoming a central concern, first-party data-driven solutions like Ezoic Identity are setting the standard for how businesses can thrive in a cookieless world.

By adopting identity solutions, industries like publishing, e-commerce, and gaming can continue to engage users effectively while ensuring they meet the highest privacy standards. Explore how Ezoic Identity can help you take your targeting and monetization to the next level.