Market Content With Promoted Tweets On Twitter There are a lot of emerging ways for websites, publishers, and content producers to advertise their content to their desired audience. One of the most undervalued ways of doing this is through promoted tweets on Twitter. Top content producers have been continually surprised regarding the cost-effectiveness of their… Continue reading How To Market Content With Promoted Tweets
Digital Advertising Trends For Publishers Online publishers and site owners are currently in the midst of some major changes. Digital advertising trends have shifted dramatically over the last decade — and even more so over the last 3 years. And, the current climate tells us that these shifts are likely to continue. My podcast partner John Cole… Continue reading Digital Advertising Trends For Publishers In 2017
Measure If Content is Quality Content Content, content. Everyone tells you to produce great content and that Content is King. But how do you really know that what you’re writing — or having your staff or freelancers write — is actually quality content? You can’t simply conclude that if it’s producing engagement it’s good content,… Continue reading How To Measure If Content is Quality Content
Setting Up Google DFP Many online publishers and site owners wish to setup Google DFP (DoubleClick for Publishers). The primary reason for this is that there are lots of ad networks that compete against each other for a publisher’s ad inventory inside of Google Ad Exchange (AdX); which is available to publishers through Google DFP.… Continue reading Guide: Setting Up Google DFP for Publishers
Doing An FTC Disclosure On Your Website Ever gotten something for free in return for writing about it? Maybe a company you work with doesn’t charge you because you help spread the good word about them in social media? Heck, do you ever get paid to write about, video or share your thoughts and impressions… Continue reading How To Do An FTC Disclosure On Your Website
Pagespeed Insights For SEO & UX Website pagespeed has become one of the hottest and most discussed topics among publishers and site owners over the last few years. With the rise of mobile and backing from Google, there is a new era of pagespeed obsession taking place. But, which pagespeed insights are most important and what… Continue reading Pagespeed Insights For A Site’s SEO & UX
Ad Networks Selection Process & Evaluation Guide You’re probably looking into the best ad networks because you want to find a way to earn more money from your current website. There’s a lot to consider. This space is convoluted and grows more complex every day. Achieving higher CPM’s — or much more importantly — higher EPMV is actually… Continue reading Ad Networks Selection Process & Evaluation Guide
How To Make Money From Websites? (A True Story) Back in the early days of the ‘net, people would publish and manage Web sites out of the sheer joy of sharing information and knowledge. Knowing you had readers — and if it was a blog — garnering comments and feedback from visitors was just the… Continue reading How Long Does It Take To Make Money From Websites?
Measure Online Ad Rates vs. Your Site One of the hardest secrets to uncover if you’re a publisher or site owner is what other sites are actually earning from their display or programmatic ads. This is a closely guarded black box; with many ad partners forbidding outward data-sharing. This means a lot of publishers are… Continue reading Measure Online Ad Rates vs Your Site Revenue
Seasonal Advertising Trends Most people reading this article are probably trying to figure out if fluctuations in their site’s ad earnings are the results of normal seasonal advertising trends — or something more sinister occurring on their own site. Luckily, there’s been enough data accumulating for years to directly determine what seasonal trends look like. Below are resources… Continue reading Seasonal Advertising Trends That Affect Site Earnings
Website Revenue Growth: Secrets from Bill Phelan Often, online entrepreneurs who make a large portion of income from websites, don’t openly share their monetization process. It makes sense, some of their knowledge is proprietary and sharing it could potentially reduce opportunities for them in the future. Bill Phelan, the CEO of Bright Hub, is a bit… Continue reading Entrepreneur Shares Secret To Website Revenue Growth
Learn the secret to sharing content to earn ad revenue Good websites of all shapes and sizes usually have one thing in common, great content. Whether a site is new and still growing, or well established and expanding it’s readership, exposing interested parties to your content is key to attracting new visitors to your site.… Continue reading Ethically Sharing Content To Earn Ad Revenue
What Traffic Produces The Most Value Per Visitor? Both newbies and veterans of the blogging and online world have a simple measure of site success that they start with, web traffic. Generally, the more traffic you have, the more successful your site will be. Easy enough, and heck, you can even use one of those retro… Continue reading The Web Traffic That Produces The Most Value Per Visitor
Easily Grow Web Traffic Globally Too many website publishers believe that the Internet is comprised of only residents of the United States. Some may even extend that to English-speaking countries like the United Kingdom, Australia, and Canada, but the rest of the world? They’re not online, are they? In the text below I will highlight… Continue reading How To Easily Grow Web Traffic Globally
Native Ads vs Display Ads and Performance Dilution Native ads, sometimes known as ‘recommended content’, or ‘promoted stories’ are a way of advertising content in a way that is ‘native’ to its environment. Different than traditional banner or display ads, which are clearly separate from the content, native ads will attempt to mimic the surrounding… Continue reading Native Ads vs Display Ads
How do internet ads work? Most successful site owners and online publishers understand — in a general sense — how internet ads work. However, the advertising technology (adtech) space is extremely complex and can be difficult to understand. The intention of this is to break down exactly how web-based adverting works and to uncover the… Continue reading How Internet Ads Work & How To Make Money Using Them
Monetize Your Site in 2017 You’ve got a website, check. You publish solid content with frequency, check. You even share your posts on social media when they go live, eager to reap those social signals. It’s working too: you’re starting to see growth in your traffic, with your monthly numbers moving solidly into the 5-6… Continue reading Strategies to Help You Monetize Your Site in 2017
How UX Truly Impacts Website Revenue Imagine you go to a website and you find it difficult to locate what you’re looking for. The world of cyberspace is big and easy to navigate quickly. You — like all other users — will leave the difficult site and go off in search of the information you seek… Continue reading How UX Massively Influences Website Revenue
Mobile Search Optimization In 2017 Ah, the good old days of computing, when everyone had a big box under their desk and you knew that their screen would be 800×600 or, if they were really on the cutting edge, your website visitor would have a higher resolution XVGA screen at 1024 x 768. Now, we’re… Continue reading Preparing For Mobile Search Optimization In 2017
How Does Google Really Enforce AdSense Policy? Now, I know that Google AdSense policy is not the most entertaining or exciting subject on the planet. However, it is dramatically important for online publishers who use AdSense and collect regular revenue from the service. The internet is filled with site owners who have been banned for… Continue reading How Google AdSense Policy Is Actually Enforced
Increase Ad Revenue Per View Everyone knows it’s very important to strike a balance between content, monetization, and user experience. The truth is that this should actually be really easy. Simply provide great content, good ad experiences, and an easy-to-use user experience. This is the same formula you can use to increase ad revenue per view… Continue reading Elite Way To Increase Ad Revenue Per View
What is Mobile First Indexing? Google announced on November 4th that they are launching Mobile First Indexing in their search rankings. This is part of their ongoing commitment to improving search results for Google users- but what does it mean for your website? How does mobile first indexing work in Google? Google is keeping the single… Continue reading Mobile First Indexing – Google’s New Ranking Experiment
Convert Pages To Google AMP A really relevant question to publishers right now is should they be converting their pages to Google AMP? AMP stands for accelerated mobile pages and has being pushed by Google as a way of speeding up the internet for a little over a year now. So, does it work and… Continue reading Should Publishers Convert Pages To Google AMP?
eCPM vs RPM Is Skewing True Earnings In most industries, the metrics that represent success for the parties involved have long ago been generally agreed. In the advertising and publishing industry, this is not the case. This becomes clear when you start talking with publishers, ad ops teams, and site owners debating and quoting eCPM… Continue reading eCPM vs RPM Is Skewing True Earnings
Select Ad Placements That Work Finding ad placements that can earn strong revenue without annoying visitors is considered the holy grail for many publishers. User behavior on the web is shifting on nearly a daily basis, and the ability to implement the best ads is a challenge that is getting harder and harder to manage. Below we’ll… Continue reading How To Select Ad Placements That Work
Can Ads Reduce Bounce Rate? Advertising is fundamentally important to the online ecosystem because it allows people to access free content online. If given the option to pay a monthly subscription or access to sites for free, most people would prefer free content. With that said, when advertisements are placed on a website, it can… Continue reading How Ads Can Reduce Bounce Rate
Improve SEO for WordPress Posts A significant portion of the internet uses WordPress to manage their content. It is one of the easiest (if not the easiest) CMS to use if you want to adhere to — and implement — white hat SEO best practices on a site. However, many are falling short of the mark on their… Continue reading How To Improve SEO for WordPress Posts
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.22.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_font=”||||||||”] Improve Search Ranking For Old Content One of the highest impact forms of traffic for an online publisher is organic traffic. As new content is created, it is often viewed by many publishers as a set piece that… Continue reading How To Improve Search Ranking For Old Content
How To Moves Pages To HTTPS Without Mixed Content Error So you’re moving all your pages to HTTPS. Smart decision! Every site I’ve ever worked on saw improvements after proper implementation. It also can go a long way toward ensuring your users feel comfortable with the security of your site. However, if implemented incorrectly, it can… Continue reading Move Pages to HTTPS Without Mixed Content Warning
Apply To Get A Google Ad Exchange Account Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place. One major reason is that there are lots of ad networks that compete against each other for a… Continue reading Apply To Get Into Google Ad Exchange
Why Add Schema Markup To WordPress Website? If you’re a publisher that has written recently about a person, product, event, service, news subject, or event created some type of review, one of the best ways to make your content rank higher in search engines is by including Schema.org markup on your sites relevant content. However, there are… Continue reading Add Schema Markup To WordPress Site
Google Certified Publishing Partner Spotlight: Ezoic Case Study Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I. One of the top things on a site owner or publishers mind is how they can further optimize their site. Optimization can often take on a broad meaning; however, it is… Continue reading Google Certified Publishing Partner Spotlight: Ezoic Case Study
Facebook launches clickbait algorithm to improve quality Content quality has become a hot topic in the last month in the world of online publishing. The new Facebook clickbait algorithm —that was added recently — will constrain websites that embellish, distort, and withhold critical information from appearing in the news feed of their 1.71 billion (monthly)… Continue reading Facebook Clickbait Algorithm Now In Effect
3 Easy Ways To Improve Adsense Ads Google Adsense is great because it’s easy to use and one of the most reliable ad networks available. If you have a website, and you want to start earning money, all you need to do is paste a few code snippets on the site and voila — AdSense… Continue reading Easy Ways To Improve AdSense Ads
Popular SEO Tools In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site.… Continue reading How To Use Popular SEO Tools
What are interstitial ads and should I use them? Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up. On desktop, these can sometimes be interesting and related to content,… Continue reading Interstitial Ads, Can You Still Use Them?
If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings dropped. Whether the earnings are from Adsense—or any number of different ad networks, you’re not the first person to experience this issue. Below, we will share with you the most common reasons… Continue reading Why Are Ad Earnings Dropping?
Rejoice, ad limits per page removed! Google has announced a powerful shift in their policy regarding ad limits per page for AdSense users. Google has removed the policy of limiting AdSense ads to three ads per page and added new criteria to reframe how publishers should approach AdSense ads on each page. The new criteria for… Continue reading AdSense Removes Ad Limits Per Page, Adds Valuable Inventory
If you’re a publisher and have been investigating different ad networks, you’ve probably noticed that many of them require some type of site review before accepting you into their program. But what are they looking for, and is there anything you should know before submitting your site for review? Every ad network has its own… Continue reading What Do Ad Networks Look for When Doing a Site Review?
Each year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) produces her in-depth Internet Trends Report, and the 2016 version was just released at the beginning of June. This year’s edition is comprised of 213 slides that cover advertising and commerce trends, the re-imagining of communication and human-computer interfaces, data privacy and much more.… Continue reading Internet Advertising Trends 2016: Highlights from Mary Meeker’s Annual Report
[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ inner_width=”auto” inner_max_width=”none”][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.22.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ header_2_font_size_last_edited=”on|phone” header_2_font_size=”28px” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″… Continue reading 10 Tools for Finding Trending Topics and Popular Content
Will summer seasonality affect your ad revenue? We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive… Continue reading Hold On Tight, Here Comes Summer
Even though most publishers have added tracking code from Google Analytics to their sites, many are only using it to track top-level information, such as overall pageviews and sitewide bounce rate. In practice, Google Analytics can be used to do so much more. We’ve put together a few examples here to show how you can… Continue reading Using Google Analytics to Better Understand Your Traffic
What is multivariate ad testing & how can I do it? If you want to maximize ad revenue on your site, how many ads should you have on each page and where should they go? One person might say five ads per age because it increases the number of opportunities a user has to engage… Continue reading What Is Multivariate Ad Testing & How Does It Work?
A lot of people associate content curation with social media, newsjacking or other methods used to get short-term traffic boosts. While all these things are types of curation, there are also additional ways you can curate content that will provide lasting benefits to your website and help you reach your long-term traffic goals. There… Continue reading Using Content Curation to Grow Your Site’s Traffic
If you’re trying to boost organic traffic to your website, you need to know what types of things people are searching for that relate to your site. And, if you want to know that, keyword research is the best place to start. According to Internet Live Stats, Google processes over 3.5 billion searches every day.… Continue reading Getting Started with Keyword Research
In today’s world, you need some type of social media presence to establish your site as a credible resource. It’s not hard to find case studies and white papers that discuss how to build a successful social media strategy, but most of these guides assume you have a decent amount of resources that can be… Continue reading Developing a Social Media Strategy That Fits Your Budget
As publishers all across the globe are looking for ways to deal with the growing usage of ad blocking software, Adblock Plus is teaming up with Flattr on an initiative that will supposedly help publishers recoup some of the revenue lost when ads aren’t shown to site visitors. But is this effort a true attempt… Continue reading Flattr Plus: Good or Bad Deal for Publishers?
[et_pb_section admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”||0px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Ezoic is a data-driven company. Nearly every single decision we make is baked up with mountains of data. That’s… Continue reading CPM vs Per User Revenue
What is CPM? CPM means “cost per mille” or, more modernly, “cost per thousand”. Mille is the term used for a thousand impressions in the ad business. It’s an everyday metric that advertisers and ad networks use and it has its origins all the way back at the beginning of online advertising. So what is… Continue reading What Is CPM & Why Ad Networks Use It As A Metric
FOREWORD Our affiliates are very important to us. That being said, it’s also important that we protect Ezoic and our partnership with Google. We ask you that you do your best in not abusing the Ezoic Affiliate Program and jeopardizing our reputation online. We have written the following affiliate agreement with you and the public… Continue reading Ezoic Affiliate Terms
Business Development Manager Who are we? We’re a fast-growing Google award-winning technology company. We have three offices worldwide; our HQ is in Carlsbad, San Diego, USA and UK offices in Newcastle and Covent Garden, London. Here’s an opportunity to work for a world-leading company, right here in the heart of the beautiful North East. Ezoic… Continue reading Careers – Newcastle – United Kingdom
Google Adsense Partner Ezoic is a Google Certified Publishing Partner In 2014, Ezoic became the first and only American headquartered company to be selected and certified by Adsense to be a certified partner. When Google opted to roll over the Certified AdSense program into the new Google Certified Publishing Partner program, Ezoic was one of the… Continue reading Google Adsense Partner
What is a Google Certified Publishing Partner? The Google Certified Publishing Partner program aims to select and certify the most helpful and trustworthy companies that help online publishers. It evolved from the Google Certified AdSense program that came before it (that now has been discontinued). Is Ezoic a Google Certified Publishing Partner? Yes! Ezoic is… Continue reading Google Certified Publishing Partner
How to Use Pinterest Promoted Pins Have some great pages on your site that aren’t getting as much traffic as you think they deserve? If you have a Pinterest account, you may want to use Pinterest promoted pins to give those articles or pages a quick, inexpensive boost. For just a few dollars, promoted pins… Continue reading How to Use Pinterest Promoted Pins to Grow Traffic
On April 21, Facebook announced that it was, once again, making a change to the method it uses to decide which stories are shown at the top of a user’s News Feed. Announcements like these tend to concern many publishers – especially if they have been getting a lot of referral traffic from Facebook –… Continue reading How Will Facebook’s Latest News Feed Changes Affect Publishers?
No matter what type of website you have, images are important. One statistic that gets tossed around a lot is that, on average, articles with relevant images get 94% more views than those in the same category without images. If you go back and look at the original Skyword research results on this topic, you’ll… Continue reading Image Optimization: Getting Better Search Engine Rankings for Your Images
Back in early 2014, Copyblogger made quite a stir in the marketing world when it announced it was removing comments from its site. It was a bold move at the time for such a large website and led to others deciding to turn off their comments as well. Up until that point, it was taken… Continue reading The Great Comment Debate: Should You Allow Comments on Your Site?
The world of digital publishing is fast-paced and constantly evolving. If you want to stay at the top of your game, there are a lot of things to keep track of – including ad trends that could impact your site’s earnings. Due to growing concerns about banner blindness, ad quality and the use of ad… Continue reading Ad Trends Publishers Should Know About
In the publishing world, a lot of people talk about the importance of creating evergreen content – that is, content that is likely to have a long shelf life and be relevant all year around. While it’s true evergreen content is a good investment for your site, there are also lots of ad opportunities for… Continue reading Tips for Creating Seasonal Content That Aligns with Ad Opportunities
Changes In Mobile Ads Are Impacting Digital Publishers In KPCB’s 2015 Internet Trends Report, Mary Meeker noted that the amount of advertising budgets allocated to mobile was poised for growth. The figures available at that time were from 2014 and indicated that although 24% of total media consumption time was spent on mobile devices, only… Continue reading How Changes In Mobile Ads Are Impacting Digital Publishers
Working on your editorial calendar and having trouble coming up with fresh new ideas? Brainstorming potential topics and doing keyword research can take a lot of time – particularly if you already have a good deal of published content. One way to tackle this task and discover new opportunities is to start looking for content… Continue reading Identifying and Filling Content Gaps on Your Site
Limit Ad Blocking Software On Your Site Ad blocking software has been around for a long time, but up until a couple of years ago, its usage was limited to a small percentage of the Internet population. That percentage started to climb rapidly in 2013. In fact, according to a study from Adobe and PageFair,… Continue reading How To Stop Ad Blocking Software On Site
New AdSense Monetization Strategies Looking for new ideas on how to improve your earnings from AdSense and other ad networks? The world of online publishing is constantly evolving, and AdSense monetization strategies that seemed to be doing well yesterday may not be your best bet today. Even if your current strategy is living up to… Continue reading Resources for AdSense Tips & AdSense Monetization Ideas
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports: Overview AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview-… Continue reading Using Google Analytics to Improve AdSense Revenue
Native Ad Examples That Work Think your display ads aren’t performing well? You’re not alone. According to data from DoubleClick, the overall U.S. click-through rate (CTR) for February 2016 was 0.09%. Although this percentage does vary among industries and fluctuate a bit from month to month, display ad CTRs for most verticals are on a… Continue reading A Guide To Native Ad Examples That Work
Ad Optimization Tools for Publishers According to Internet Live Stats, there are currently over one billion websites on the Internet. One billion. Sure, a lot of these sites may be parked domains and family blogs, but the number of publishers is growing every day. However, even with all the competition, there are still strategies you… Continue reading The Top Ad Optimization Tools for Publishers
Earn More Google Ad Revenue From Existing Content One way to get more traffic to your site and increase Google ad revenue is, of course, to add more quality content. Another is to maximize the potential of the content you already have. After all, since you spent the time or money to have the material… Continue reading Earn More Google Ad Revenue From Existing Content
Largest Ad Networks & Other Ad Solutions When it comes to monetizing your website, have you been putting all your eggs in the Google AdSense basket? If so, it may be time to start checking out other ad networks and advertising platforms in order to maximize your revenue potential. With a little experimentation, you may… Continue reading Top Ad Networks & Other Ad Solutions for Content Publishers
If you’re just starting to learn more about WordPress, one of the first things to investigate is the difference between WordPress.com and WordPress.org. WordPress.com is a blog hosting service – similar to Google’s Blogger – where users can sign up to create a free basic blog and pay to have certain additional features added to… Continue reading WordPress.org vs. WordPress.com: Which Choice Is Right for You?
Have you been thinking about getting an SSL certificate for your web property? Or, do you already have one and want to know if you really need to renew it? In addition to covering the basics of what SSL certificates are and what they do, we’ll take a look at some of the advantages and… Continue reading SSL Certificates: What They Are & Who Needs Them
Mobile Usage Statistics For Publishers Mobile devices have become an integral part of our daily lives. We use them at work, at home and everywhere in between to stay connected to the world around us. And while the desktop computer is far from dead, mobile-only Internet usage is on the rise — especially amongst the… Continue reading Mobile Usage Statistics: Key Facts and Findings for Publishers
Have you ever started to share an article on your Facebook page but changed your mind because you didn’t like the way it looked? Maybe there was no image associated with the article or there was something else about the post preview that wasn’t quite right. Sure, you could have taken the time to upload… Continue reading 10 Tips for Making Your Content Easier to Share on Social Media
What is Header Bidding? Header bidding – also known as pre-bidding, yieldmanagement and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges simultaneously. The idea is to bump up the ad yield by allowing multiple ad… Continue reading Header Bidding: Yield Management vs. Ad Latency
Have you been ignoring Pinterest because you think it’s mostly geared towards people interested in recipes, fashion and DIY craft projects? Well, these topics may still sit at the top of the most popular categories on Pinterest list, but there are also a significant number of pinners who are interested in everything from auto mechanics… Continue reading Why Every Publisher Should Be On Pinterest
If you want to know how well your content is resonating with your intended audience, it’s a good idea to keep a close eye on your bounce rate. However, this number can sometimes be misleading if not viewed in the right context. What may seem like a high bounce rate for one type of site… Continue reading Understanding Bounce Rate & Its Relation to User Experience
Avoid Mistakes To Increase AdSense Earnings All site owners want to know what top publishers are doing to increase AdSense earnings. However, its often all the things that they avoid that allows them to extract more from their AdSense account than others. Here’s our list of top trouble spots that the top webmasters we work… Continue reading How Top Publishers Increase AdSense Earnings
Last month, a couple of big pieces of news caused quite a stir in the world of mobile publishing. First, Facebook announced that it will be opening up its Instant Articles program to all publishers on April 12th of this year. A week later, Google rolled out a change that made AMP (Accelerated Mobile Pages)… Continue reading Will Google AMP & Facebook Instant Articles Affect Your Publishing Strategy?
The Relationship Between AdSense Revenue and User Experience The importance of user experience in relation to advertising revenue, and specifically AdSense revenue, can sometimes be underestimated. We know that the way to increase your advertising revenue is not to simply pack your site full of ads, as these can dilute each other. Not only… Continue reading The Effect of User Experience on AdSense Revenue
How Blocking Ad Categories Effects AdSense Revenue Retargeting technology has made online advertising extremely efficient. These days, most internet users will be shown ads that are relevant to their lifestyle and interests. Yet, every once in a while, a user might see an ad that shocks, offends, or is just plain irrelevant. This can often… Continue reading Will Blocking Ad Categories Effect AdSense Revenue?
