Why Ad Earnings Are Lower In January For Most Publishers For digital publishers, it’s common to see seasonal ad earnings declining after the turn of the calendar year. Seasonality plays a critical role in both website traffic and website revenue. Digital publishers are most grossly affected by these lower ad earnings in January than in… Continue reading Why Ad Earnings Are Lower In January For Most Publishers
4 Digital Publishing Strategies That Our Top Publishers Used in 2017 One of the most requested topics I get from our regular readers is to share more information regarding what we have learned from the thousands of publishers we work with. While digital publishing strategies vary from site to site, there are a couple of trends… Continue reading 4 Digital Publishing Strategies That Our Top Publishers Used in 2017
3 Website Redesign Tips That Will Triumph In 2018 As someone who has been building, managing, and growing websites for more than a decade, there are few things that scare me more than a website redesign. Nothing has the ability to cause more headaches and ruin more hard work than unnecessarily messing up a healthy web… Continue reading 3 Website Redesign Tips That Will Triumph In 2018
Google Search Hack For Increasing Organic CTR & Total Keyword Traffic What if I told you that more people were using Google search than ever before. Now, what if I told you that searchers are also clicking on less organic results than ever before. It almost doesn’t seem possible, right? Yet, both of these statements are… Continue reading Google Search Hack For Increasing Organic CTR & Keyword Traffic
2 Content Growth Hacks That Drive More Website Traffic Website owners and digital publishers are always evaluating new strategies for driving quality traffic to their sites. Recently, I shared two common hacks that I use to quickly grow website traffic to my new websites. After just 3 months, they had used my technique to acquire 40,000… Continue reading 2 Content Growth Hacks That Drive More Website Traffic
Black Friday’s Impact On Publisher Ad Earnings The fourth quarter of the calendar year is traditionally when many publishers see their profits from ad earnings soar. Holiday season spending drives advertisers and marketers to massively increase their budgets; leading to more competition for publisher inventory. This means ad rates and publisher earnings usually see their high… Continue reading How Does Black Friday Impact Publisher Ad Earnings
4 Structured Data Markup Examples That Can Win You More Traffic Structured data markup is quickly becoming a favorite tool of SEOs and web publishers in certain niches. Structured data markup can be added to any website’s HTML to produce rich snippets in search results. For certain topics, search engines like Google will put these rich snippets… Continue reading 4 Structured Data Markup Examples That Drive Organic Traffic
Study: Impact of Machine Learning On Website Traffic Monetization Artificial intelligence and machine learning are hot topics in almost every industry right now. As we’ve talked about before, these concepts are widely discussed at conferences and events but rarely implemented in their truest form. This is overwhelmingly the case for digital publishers; a few have been… Continue reading Impact of Machine Learning On Website Traffic Monetization Over Time
The Website Traffic Behavior That Impacts Total Session Revenue A website visitor’s experience — once they land on a digital property — is the supreme currency that the digital publishing industry is built upon. The ability for quality digital publishers to exist with longevity, and to profitably grow their businesses, relies on positive website traffic behaviors. The problem is… Continue reading Website Traffic Behavior That Impacts Total Session Revenue
Which WordPress Themes Work Best For Programmatic Publishers Personally, I own and operate dozens and dozens of different WordPress websites. Additionally, Ezoic works with thousands of publishers using WordPress worldwide. They all serve different audiences and have different goals, but the purpose of this post is to tell you about what makes some more successful than… Continue reading Which WordPress Themes Work Best For Programmatic Publishers
How Many Ads Are Too Many Ads On A Website? There are few questions that galvanize online publishers quite like how many ads are too many ads to display on a website or webpage. Just about every quality publisher wants to find a balance of digital revenue and visitor trust/experience on their site. Ultimately, most… Continue reading How Many Ads Are Too Many Ads On A Website?
The Ads.txt Information That Websites Should Know Ads.txt is an ad ecosystem innovation that aims to eliminate the ability of bad actors to profit from counterfeit ad inventory in the open digital marketplace. As with any major ad ecosystem changes, improvements, or innovations, there is a lot of misinformation going around about the Ads.txt project. Read… Continue reading Ads.txt Information That Websites Should Know
TTFB Shouldn’t Matter, Test This Instead For Page Speed Time To First Byte (TTFB) is a metric used to measure how quickly a web server responds to a visitor request. It is used as an industry metric when discussing website speed or page speed and is the core metric used by popular site speed measurement… Continue reading TTFB Shouldn’t Matter, Test This Instead For Page Speed
How To Monetize A Website Using Only Banner Ads For those that commonly follow our blog, you’re probably pretty familiar with the types of research, strategies, and tutorials we share. So you may be asking, “why do an entire article on how to monetize a website using only banner ads”? Simple. We get asked about… Continue reading How To Monetize A Website Using Only Banner Ads
5 Website Improvement Ideas You Can Do Using Ezoic Most of the articles I write are on research, tutorials, or something related to modern techniques for digital publishers and website owners to grow their sites. However, I am always surprised by how many publishers read our blog and are unfamiliar with all the cool website… Continue reading 5 Website Improvement Ideas You Can Do Using Ezoic
Using Ezoic To Do Website Traffic Analysis I’ve said it to hundreds of students and colleagues both; make sure you have Google Analytics running on your Web site and make sure you frequently check and analyze the data. There’s lots that’s actionable and it’s a sophisticated, professional tool. However, most publishers need to be doing… Continue reading Using Ezoic To Do Website Traffic Analysis
How This Website Increased Site Traffic 130% Organically Google recently hosted an event for website owners at their campus in San Francisco called, Pubtelligence. In the afternoon, Amanda Nachman of College Magazine presented a case study on how she was able to organically increase her site traffic by 130% in less than 9 months! She… Continue reading Website Increased Site Traffic 130% Organically, Here’s How
How To Make Your Website Ads More Valuable To Advertisers The publishing industry figured out a great revenue model long before digital publishing was ever a thing. Publishers provided readers with great content, advertisers paid the publishers to display ads, the readers got free content in exchange for viewing some ads along the way. Once… Continue reading How To Make Your Website Ads More Valuable To Advertisers
How Website Owners Find Publishing News They Trust Whether you’re just starting out with the adventure of being an online publisher or you’ve been rockin’ the Web for years, we all face the same dilemma of where to get our news and industry-specific information. Making this more complicated, we live in an era of fake… Continue reading How Website Owners Find Publishing News They Trust
Guide For Content Creators On How To Waste Time I remember the first time I bumped into author Tim Ferriss. We were both speaking at a conference and he rushed past me; he was running late and needed to get to his podium. Later I saw him dash out and head to his next appointment.… Continue reading Guide For Content Creators On How To Waste Time
Preparing For Google Algorithm Changes In 2018+ Recently, I had the opportunity to host an event at Google in San Francisco called, Pubtelligence. It brought together a diverse mix of digital publishers of all shapes, sizes, and experience levels. At this event, no speaker captured the attention of everyone in the audience quite like Illya Grigorik,… Continue reading Preparing For Google Algorithm Changes In 2018+
Publisher Shares Challenges Ahead For Website Owners The future is bright, we’re all getting more connected and people are spending more and more time online, right? Yes, but… but when I look in my crystal ball, I see a future where there are also more technological improvements that will prove a to be obstacles to… Continue reading Publisher Shares Challenges Ahead For Website Owners
Data Reveals The Value of Visitor Engagement Having website visitors that are engaged with content is paramount to publishers that value the longevity of their digital properties. As more and more research emerges about the impact of things like user experience and visitor behavior, the more we are learning about the bottom line value of… Continue reading Data Reveals The Value of Visitor Engagement for Publishers
More Google Analytics Reports For Publishers Last time I talked at length about the specific Google Analytics information can offer to digital publishers that many often miss. Specifically, I talked about using Goals and Site Search features to get more insight into how pages relate to certain visitors and whatever other goals you set to… Continue reading More Google Analytics Reports For Publishers
Publishers Are Fighting To Stay Ahead of These Trends Digital publishers and online content creators are always adapting. Few industries have more moving parts than the publishing space, yet the rewards of a $70 billion dollar ad industry, with 20% year over year growth, provides more than enough incentive to stay current with all the variables… Continue reading Publishers Are Fighting To Stay Ahead of These Trends
Setting up Google Analytics for Digital Publishers Oh sure, you’ve added the Google Analytics code to your site and check your stats to see what’s going on. But as a publisher, have you configured Google Analytics to best deliver important insights to your goals and objectives? To misquote Janet Jackson, “what has Analytics done for… Continue reading Setting up Google Analytics for Digital Publishers
How To Stop Bad Ads From Showing On Your Website Tired of seeing bad ads appearing on your website? All publishers hate seeing spammy ads or malicious downloads appearing on their web properties. This subjects visitors to material that the publisher almost always would rather them never see. Unfortunately, bad actors are always finding ways… Continue reading How To Stop Bad Ads From Showing On Your Website
Risks For Independent Web Publishers In The Next 5 Years By: Dave Taylor (AskDaveTaylor.com) I can’t decide. Is the future so bright that I’ve gotta’ wear shades, or is there an impending apocalyptic nightmare of global warming and civil unrest just over the horizon? This obviously matters to me and my family, but it also… Continue reading Risks For Independent Web Publishers In The Next 5 Years
How To Monitor Your Website Day To Day Once you’re done deploying a design and getting everything set up with a hosting company, running a Web site can move into maintenance mode. That’s when you’re focused on the content, not your infrastructure, and that’s good because we all know the mantra content is king. But… Continue reading How To Monitor Your Website Day To Day
Copy/Paste Per Visit – A Website Engagement Signal You Should Measure? We’ve been talking about the Fake UX phenomenon a lot recently. The idea that website engagement is so closely tied to ad revenue and SEO is pretty eye-opening if you’re a digital publisher. This has a lot of publishers scrambling to better understand how visitors… Continue reading Copy/Paste Per Visit – A Website Engagement Signal You Should Measure?
Should Websites Delete Comments, Ignore, or Reply? Seems like such a basic question if you’re running a Web site: do you allow comments, and if so, do you approve them all for publishing or filter them? There are lots of nuances in this area, however, and it’s worth spending some time considering all of your… Continue reading Should Websites Delete Comments, Ignore, or Reply?
Why Monitoring Engaged Pageviews Per Visit Offers Major Benefits We’ve spent a lot of time recently discussing user intent and visitor behavior. Data Science keeps telling us more and more about advanced user experience metrics and their impact on revenue, traffic, and brand perception. Below, I’ll highlight one of the most dynamic metrics for digital publishers,… Continue reading Monitoring Engaged Pageviews Per Visit Might Be Essential
Accounting For Website Traffic Seasonality As A Publisher It’s back to school time. No, it’s not, it’s coming up on Halloween. Or, if you’re a publisher in a niche about toys, it might just be when you start planning for your Christmas efforts. Just about every publisher faces the challenge of adjusting their efforts to… Continue reading Accounting For Your Website Traffic Seasonality
Save Snopes Campaign Has Important Message Snopes.com, the popular fact-checking website, has recently found itself in a rampant legal battle over site ownership and control. The ensuing chaos has seen founder, David Mikkelson, seeking to “Save Snopes” by launching an internet wide-campaign in an attempt to ensure his website remains under his control. The legal… Continue reading Save Snopes Campaign Has Important Message At It’s Core
The Most Frustrating Part About The BlogHer Conference Having never been to a BlogHer conference, I had no idea what to expect. 2,300 women (and a few brave men!) descended on Orlando for three days of learning, networking, and fun. The first thing I noticed was the energy of the place. I was surrounded by… Continue reading Most Frustrating Part About BlogHer Conference
Adapting Your Mobile Publishing Strategy To Fit Your Audience There are a lot of things that have changed in the last decade of the World Wide Web, but none are more profound than the shift from desktop and laptop computers to mobile devices. Whether you’re using a smartwatch, a smartphone or a smart tablet (do… Continue reading Adapting Your Mobile Publishing Strategy To Fit Your Audience
Engagement Time Is Important To Top Publishers We’ve been spending a lot of time recently digging deeper and deeper into metrics that look closely at user behavior and visitor intent. These metrics are proving to be incredibly valuable to some of the world’s top digital publishers, and we’ve been breaking down all the different ways they… Continue reading Engagement Time Is Directly Connected To Digital Revenue
The impact of Navigation Bounces on SEO & digital revenue In the world of digital publishing, providing your website visitors with a better experience is a formulaic tool in improving digital revenue, growing organic website traffic, and enhancing the brand perception of your digital property. The measurement and metrics associated with user experience have a… Continue reading Do Navigation Bounces Affect SEO & Digital Revenue?
How AskDaveTaylor.com Runs a Profitable Website When you run a profitable website for over a decade, you eventually get the hang of scheduling, content production, photo editing, and visitor feedback, even if it might be mostly learning from your mistakes. Heck, my site — AskDaveTaylor.com — started out on Movable Type and for years I… Continue reading What I Do To Run A Profitable Website
UX Metrics That Are Changing How We View Website Visitors User experience metrics (UX metrics for short) have become more and more critical to how digital properties and brands position themselves on the web. Some of the largest publishers on the planet have identified the paramount importance of UX metrics and their long-term impact on… Continue reading UX Metrics That Are Changing How We View Visitors
How to Take Time Off as an Online Publisher It’s the height of the summer and the combination of being hot and having bored, listless kids is enough to make anyone ready for some time off. This week’s also the great American summer picnic holiday too: Independence Day (if you’re reading this retroactively, insert the… Continue reading How to Take Time Off as an Online Publisher
What is a good RPM or eCPM for a website? One of the most common questions I see from digital publishers is, “what is a good RPM or eCPM for my website?” I completely understand this sentiment. RPMs (rate per mille) and eCPMs (effective cost per mille) are standard advertising metrics for how much an advertiser… Continue reading What Is A Good RPM or eCPM for My Website?
Create A Newsletter That Brings More Website Traffic If you’re a good publisher, you already know all about the top modern traffic-building techniques; like advanced keyword research and optimizing titles to maximize your SERPs (search engine results page, if you’re not sure what that acronym means). It’s a key part of any traffic building strategy… Continue reading Create A Newsletter That Brings More Website Traffic
Recover From “Two-Click” AdSense Penalty Publishers leveraging Google AdSense ad units on their site have recently noticed a new Google penalty affecting their ad earnings. Both AdSense publishers and larger publishing groups that leverage Google AdX (and serving AdSense ad units) were caught off guard by this latest change. This penalty is often referred to… Continue reading Recover From “Two-Click” AdSense Penalty On Mobile
Maximizing Digital Revenue Using Often Neglected Insights If you’re a creative type, it’s easy to get into the groove of writing, publishing, publicizing, and repeating. We’ve been told for many years that content is king and that more content = more traffic. The problem is, just like a book author who never reads reviews and… Continue reading Maximizing Digital Revenue Using Often Neglected Insights
Data Science & Artificial Intelligence In Digital Publishing It’s been said that marketers ruin everything. I certainly wouldn’t go that far, but am willing to admit that modern marketers can certainly make it difficult to fully understand nuanced subjects on sophisticated topics like artificial intelligence and data science. Digital publishers are now starting to see just… Continue reading Using Data Science & Artificial Intelligence In Digital Publishing
Common Causes for Google Traffic Drops One a weekly basis, I talk to digital publishers that have seen a major drop in either traffic or revenue (commonly both). They’re trying to decipher why they’ve experienced the sudden shift. In many cases, the seemingly unprecedented change leads publishers to assume that the problem is related to Google… Continue reading Reasons For Google Traffic Drops (Common Causes)
YouTube SEO Tips & Tricks As a publisher, there are a lot of different channels you can use to get the word out and reach your audience. Lots more than yet another blog post, that’s for sure. It’s more work, but I’ve become quite a fan of video and have a thriving YouTube video channel… Continue reading YouTube SEO Tips & Tricks For Digital Publishers
Best Video Production Gear Choices For Digital Publishers Last time we talked about video production gear, I explored a couple of important factors: audio, tripods, and lighting. As anyone who spends time on YouTube knows, you can get away with pretty poor video quality (think “shaky cam”) if your audio is good, so that might be… Continue reading Video Production Gear Choices For Digital Publishers
When A/B Testing Your Website Is A Bad Idea? A/B testing has been a valuable tool for marketers and researchers seeking to improve digital properties for well over a decade. Today, publishers are leveraging new testing technologies to conduct A/B tests on everything from site layouts to brand imagery. I’m willing to bet that more A/B… Continue reading When A/B Testing Your Website Is A Bad Idea?
How To Become A Video Publisher & Grow Your Website We’ve talked about the importance of video for your Web site, both from the perspective of catching your visitors attention and for improving your search ranking. Let’s go a bit more hands-on with the actual specifics of how to create a pro-quality video, from gear… Continue reading How To Become A Video Publisher & Grow Your Website
User Experience Metrics That Are Correlated With SEO Organic search has evolved a lot over the past decade. One of the most sophisticated ways search engines have changed is in the way they evaluate pages and content. User experience metrics have become more and more important as technical HTML structure (tags and the like) have… Continue reading 3 User Experience Metrics That Are Correlated With SEO
Why Video SEO Strategies for Digital Publishers Make Sense Plenty of Web publishers hear the phrase “SEO” and think about page titles, keyword research, and incoming links. Is your sitemap accurate? Are you producing what Google considers thin content? Lots to worry about and the worst part of all search engine optimization effort is that… Continue reading Video SEO Strategies for Digital Publishers
Website Marketing Tips That Are Outdated Are you trying to figure out why your content isn’t gaining the views it did a few years ago? Do you keep trying the same strategy with your content, prose, and headlines, even as you sigh every time someone mentions website marketing tips that you know in your soul you’re… Continue reading 3 Website Marketing Tips That Are Outdated
300×250 Ads Allowed Above The Fold On Mobile By Google Google recently announced a major shift in its ad policy. Google has modified its stance on 300×250 ads allowed above the fold on mobile devices. Previously, websites with these ad sizes above the fold would be in violation of Google policy; which could net you… Continue reading 300×250 Ads Allowed Above The Fold On Mobile By Google
Title Tags That Work For New Posts… Tyler Bishop of Ezoic and I were talking about the critical importance of researching and writing great title tags for your online publishing endeavors and sharing our strategies when it became obvious that we’re not quite on the same page. Tyler is very focused on data and analytics… Continue reading What Title Tags Work The Best For New Posts
Blogging & Publishings Tips From An Industry Veteran Last week, Tyler and I chatted about my history and background in Web publishing and the evolution of my sites. Our discussion continues this week, but you should probably start with last week’s discussion so you have some context… As a veteran of this space, I’ve seen… Continue reading Blogging & Publishings Tips From Veteran, Dave Taylor
How User Engagement Impacts Ad Revenue (Data Science) What’s a good user experience and what’s a bad one? We could probably all agree that a good user experience is one in which user engagement is high. The visitor is reading the content, visiting multiple pages, and possibly sharing on his social media. What’s a bad… Continue reading User Engagement Impacts Ad Revenue (According To Data Science)
Short Form vs Long Form Content Monetization The debate about short form vs long form content has been raging for years and years. The fact remains that both have relevant roles in the world of digital publishing. A broad brush approach of comparing the two isn’t as productive as discussing how each should be properly monetized… Continue reading Short Form vs Long Form Content Monetization Tips
Online Publisher, Dave Taylor, Shares Website Experiences Ezoic blog editor, Tyler Bishop, and I have been working together for quite a while now, but we thought it would be fun and hopefully enlightening to have us go back to the origin of my experience as an online publisher, my Web site AskDaveTaylor, and how it’s gone in… Continue reading Online Publisher, Dave Taylor, Delivers Advice & More
Image SEO Tips For Website Owners & Digital Publishers One of the biggest SEO opportunities — on a page by page basis — that I see digital publishers and website owners miss out on is their page images. Image SEO isn’t just about having images show up in image searches, it’s about having those images… Continue reading Image SEO Tips For Website Owners & Digital Publishers
How Popular Posts Can Help You Increase Web Traffic Quick, what’s the most popular article on your Web site? What topics are covered in your most popular posts? Which articles do people spend the most time reading, and which ones actually extend user sessions by pushing readers onto other pages where they can get lost… Continue reading Popular Posts Can Help You Increase Web Traffic
Website Content Structure That Is Engaging To Visitors Look closely at this article. Not at the words, though they’re important, but rather the content structure. Yes, that’s important. In fact, it’s critically important for the success of your online publishing business. There are good ways and bad ways to present content to readers in the… Continue reading How To Use Content Structure That Is Engaging To Readers
Formula For Balancing User Experience & Digital Ad Revenue for Publishers This is an extremely hot topic right now. How do you balance digital ad revenue and user experience if you’re a digital publisher or website owner? At a recent event, some of the largest publishers on the planet recently circled this issue as their core challenge… Continue reading Balancing User Experience & Digital Ad Revenue
Digiday Publishing Summit News & Notes The Digiday Publishing Summit kicked off on March 29th at 2pm (MST). The event was 3 days long and featured some of the digital publishing industries biggest brands and most well-known thought leaders. We provided live updates on Twitter, and have a rundown of each day’s biggest and most important… Continue reading Digiday Publishing Summit News & Notes From the Event
How to push Instagram traffic to your website When you think of marketing and social media channels for your publishing empire — or simple blog — Facebook’s in the top slot, followed by Twitter and maybe Pinterest or LinkedIn (depending on your property). It’s fair to wonder where Instagram fits into this equation for publishers (we’ve… Continue reading Push Instagram Traffic To Your Website
How To Do An SEO Audit On Your Website There are few things more frustrating to me than all the e-mails I get on a regular basis from agencies and freelancers pitching me SEO audits. Some offer me a free SEO audit — hoping I will agree and then buy services from them after they… Continue reading SEO Audit Your Website On Your Own
Leveraging Social Media To Create Engaging Content You’ve heard the mantra by now: social media is the future of site marketing, and the heart of social media is engaging content. You don’t want eyeballs, you want interaction; whether it’s likes, comments, or shares. Heck, even a passionate debate in the comments associated with your latest… Continue reading Leveraging Social Media To Create Engaging Content
Google AMP Conference News & Updates On March 7-8, 2017, Google helped to host the very first AMP Conference. AMP, of course, stands for Accelerated Mobile Pages — the open source mobile technology project endorsed (and largely created by) Google. The Google AMP Conference was designed to be an event for developers to come together… Continue reading Google AMP Conference News & Updates
Twitter Account Tips For Digital Publishers & Website Owners You’re a maven of the Interwebs, and everything you post goes viral. You watch popular television shows and your content’s on the big screen. You had to disable the follower notification emails because it became so tedious your VA started to complain. You post something to… Continue reading Twitter Account Tips For Digital Publishers & Website Owners
How To Do Website Usability Testing That Actually Works One of the hottest topics in digital publishing right now is website usability testing. The problem is that this concept is often grossly misunderstood. Below, I’m going to show you how to do real data-driven website usability testing on your site. Why do this kind of website testing?… Continue reading Website Usability Testing That Actually Works
Using Google Search Console To Improve Search Results Design is important, and we already know that “content is king” when it comes to having a successful Web site, but there’s another factor that can prove hugely important for Web site owners that many people don’t really pay attention to, and that is search terms. Not… Continue reading Using Google Search Console To Improve Search Results
Have Online Ad Rates Dropped? How To Tell… This is one of the most common subjects that permeates website owner —and digital publishing — forums online. Many are curious if their site is experiencing a personal drop in ad rates, or if everyone across the board is experiencing the same loss. Additionally, there seems to… Continue reading Have Online Ad Rates Dropped? How To Tell…
Getting the most out of the Ezoic Platform — Part IV Yes, we’re up to the fourth installment of Ten Critical Ezoic Settings And You Won’t Believe Number Six. if you’re just showing up here, I encourage you to start by going back and reading parts 1-3: Part 1: Ezoic Configuration Basics Part 2: All About AMP… Continue reading Getting The Most Out of The Ezoic Platform — Part IV
Improving Ezoic Performance On Your Website This is the third installment of Everything You Needed to Know about Ezoic Settings but Were Afraid to Ask, with apologies to Woody Allen, of course! In the last few weeks, Ezoic guru Piper Lofrano and I have talked about Accelerated Mobile Pages, ad blocking strategies, excluding pages from… Continue reading Improving Ezoic Performance On Your Website — Part III
3 Easy Ways To Boost Organic Traffic I’ve been fortunate enough to have had the opportunity to work on hundreds of websites over the years. Now, I spend a significant portion of my time sharing my learnings and data with the world through this blog, my social media, this popular podcast, and monthly web events. Because… Continue reading 3 Easy Ways To Boost Organic Traffic In 3 Weeks
Tuning Your Ezoic Settings For Success Part 2 In my last post, I dove into the robust world of Ezoic site settings and preferences with the able assistance of Ezoic’s own Piper Lofrano. We covered the basics of the dashboard and why you really need to be paying attention to the settings, even though they… Continue reading Tuning Your Ezoic Settings For Success Part 2
Good Bounce Rate Hacks & Proven Tricks Almost all publishers want their sites to have a good bounce rate — good meaning low! In fact, most ask, “what is a good bounce rate”? However, most site owners don’t recognize that bounce rates are relative to the type of content on the pages that visitors are… Continue reading Good Bounce Rate Hacks & Proven Tricks To Improve Your Site
Maximizing Google AMP Results As A Digital Publisher If you’re a digital publisher or website owner, it’s extremely likely you’ve been paying close attention to Google’s AMP (Accelerated Mobile Pages) Project. It’s possible you’ve experimented with AMP on your own site. As a Google Certifed Partner with our own AMP Converter, we’ve had the pleasure… Continue reading Actual Google AMP Results From Digital Publishers
Optimizing Ezoic Settings On Your Website I’ve been running my Ask Dave Taylor site through Ezoic for many months now, and have seen some terrific results. If you’re reading this blog, you’re likely an Ezoic customer too, and I hope you’re seeing similar positive results with whatever stats you’re measuring and tuning. But, Ezoic is… Continue reading Optimizing Ezoic Settings On Your Website – Part 1
