Unique Identifiers vs. ID Bridging: The Key Differences Every Publisher Should Know

Discover the key differences between ID Bridging and Unique Identifiers (UIDs), and learn why leveraging UIDs can boost CPMs and programmatic revenue for publishers in a cookie-less world.

By: Simon Wilken

Unlocking Higher CPMs on Mobile: The Power of First-Party Data and Identity Solutions

Mobile has become the proving ground for solutions replacing third-party cookies. First-party data and modern identity solutions have not only filled the gap but have also demonstrated superior performance

By: Tyler Bishop

In 2024, Audience Replaced Content As King

With the value of content inflated and LLMs blurring lines between original works and information, 'Audience' has taken the place as true north for publishers.

By: Tyler Bishop

Trends in Programmatic Advertising - Industry Insights from DMEXCO 2024

Explore key insights from DMEXCO 2024's programmatic advertising trends, focusing on the importance of first-party data for publishers. Learn how identity solutions like Ezoic Identity can boost revenue by offering advertisers high-quality, targetable audiences.

By: Simon Wilken

How Publishing, E-commerce, and Gaming Benefit from Advanced ID Solutions for Better Targeting and Monetization

Industries are rapidly evolving to adapt to stricter data regulations and the decline of third-party cookies. Advanced identity solutions, like Ezoic Identity, are stepping in to bridge the gap, offering more accurate targeting and improved monetization opportunities.

By: Alyssa Mitzel

Ezoic's High Quality Inventory: Insights from Dr. Augustine Fou

Ezoic has been steadfast in our mission of helping publishers properly value their ad space. That meant evening the playing field where advertisers had been equipped with far more systemic advantages. Yet, fundamentally both of these parties rely on the fundamental premise that advertising has real value. The digital environment presents several challenges in this regard because of the potential risk of bad actors, hidden costs, and outright fraud. That’s why we’ve always committed our business to ensuring that the value to all parties is maintained and upheld; even when it isn’t popular or specifically gainful.

By: Alyssa Mitzel

Live Case Study: How to Quickly Scale Email Lists Using Existing Facebook and Search Assets

This is a continuation of our Live Case Study series showcasing Michelle’s journey, following along how she is building a series of publications generating millions of unique visitors monthly.

By: Michelle Toole

Understanding Email Hashing: A Key Tool for Digital Publishers

The jury is out - the neverending debate about “will they or won’t they” abandon third-party cookies continues to impact publishers and advertisers alike. The outcomes and vision of larger dedicated efforts like the Privacy Sandbox are in the works, but not immediate. In an increasingly privacy-conscious digital ecosystem, email hashing has emerged as a critical technology for digital publishers. This blog post will examine what email hashing is, share relevant statistics, explain why it matters to digital publishers, and introduce Ezoic's innovative solution, Ezoic Identity.

By: Alyssa Mitzel

Maximizing Summer Site Performance for Q4 Success

With a structured plan, the summer months provide a golden opportunity to prepare for a successful Q4. In a recent webinar Iona Lofrano, who leads the Publisher Success Team at Ezoic, shared invaluable strategies to optimize your site for a high-earning Q4. This article will delve into the main themes discussed by Iona, offering detailed, actionable advice on ad setup, traffic source diversification, and video strategy.

By: Sarah Clow

Live Case Study: Reclaim Lost Traffic Using Facebook and Your Existing Content

Let’s continue with Michelle’s journey, showing how she built a series of popular publications generating millions of unique visitors monthly.

By: Michelle Toole